CoachAccountable Enterprise Solutions.

CoachAccountable is run by 3 people, John Larson, the founder, and two staffers: Noah Bowen and Jaclyn Paxton. Headquartered in Denver, Colorado, we are a remote team. CoachAccountable has been in business since August, 2012.

Because CA is so profitable and operationally high-functioning, CA will run for as long as anyone cares that it should. Should something happen to the founder, there’s a document titled “How to Run CoachAccountable if John Larson is Dead”. It is 11 pages long, yet still comprehensive. More on that there.

Fully bootstraped and profitable, CoachAccountable is a 7-figure company serving thousands of customers. 'Nuff said. If you want more details than that, you sound like a would-be investor or acquirer. And to those we always say “No thanks, we’re good.”

If you’re wondering if your operations will be able to fit into a CoachAccountable account, the answer is yes. We serve thousands of customers and have operational overhead to run at well over 2x the present volume. So unless you propose that you are well over 1000x the average CoachAccountable customer, we’ll have no problem having you on board. It won’t even be a blip on our systems.

Big picture: this is a 7-figure business that can be comfortably operated single-handedly, even by not the founder. This of course is in stark contrast to environments with endless fires to be put out, such as those having unpredictable stability and bugs regularly popping up and/or to be apologized for over and over.

There are no fires here: the system runs stably; bugs are rare and never accumulating.

As of this writing in August 2025, the last instance of downtime we had was for 6 minutes on the first Sunday in March, when I migrated everything to new servers in an entirely new data center. If you’re interested in how buggy things are in these parts (and prospects who have been burned by other platforms over buggy issues certainly are), give this article on How we Handle Bugs a read. Yes, it really works like that here.

Summarizing the above: CoachAccountable is a highly profitable venture. It is a stable, feature-complete platform that runs beautifully with minimal staff. It has been running for 13 years and is still going strong. We are well-liked by our customers. It is NOT funded by any venture firm who might get bored or pull the plug if the numbers aren’t sexy enough. By contrast, CoachAccountable would still be profitable if 90% of its customers suddenly vanished. Lacking regular fires to deal with, it would be worth keeping up even if the founder should get woefully apathetic and choose to move on.

Bottom line: CoachAccountable will run and serve its customers for as long as there are customers still around who wish to be served. If your enterprise is relying on it to run, it will.

In case you’re wondering, no, we do NOT have a 24-7 support hotline. But even so, we’re pretty approachable. (And given both the nature and stability of the platform, emergencies at off hours are pretty darn rare anyway.) We respond pretty quickly (within a few hours, if not a few minutes) to emails sent to support@coachaccountable.com during North America business hours. We are also happy to give you a call or hop on a screenshare during those hours, just ask.

We also have a thorough and up-to-date Knowledge Base covering the workings of the entire platform, which goes a long a way to enabling swift and effective self-help. This keeps the need to reach out for support in the first place fairly low, but we’re still always happy to help with whatever you send our way and don’t mind if you didn’t check the manual first :).

For more hands-on help of setting things up for you, we invite you to peruse The CA Experts, independent contractors who know CoachAccountable very well and are available for hire. They can design your templates, configure your system, build your courses, and generally will help you make the most of what the platform is capable of.

CoachAccountable is highly configurable: a turnkey solution that is flexible enough to serve the needs of thousands of customers. That said, we DO NOT offer custom programming to add tailor-made features to anyone’s account.

The CoachAccountable API offers a lot of freedom and flexibility to (externally) cook up what you might need based on what the platform natively manages. We’ll be happy to talk with you to determine if what CA offers could be viable for your needs.

Roadmaps are great when you’re mapping out where you’re going to go. CoachAccountable has already arrived. We’re 13 years in and this is a fully featured, mature platform. We are not chasing a long tale of trying to keep adding things in hopes of making this be everything to everyone (which is a recipe for making a bloated and/or buggy piece of crap that nobody loves).

Moreover, for reasons explained in this article titled Why Version 3 Was Kept Secret, we do not and never have traded on “vaporware” here at CoachAccountable, i.e. we never promise anyone what it someday will do in order to close a sale. Because that is all too commonly a salesman’s promise that later turns out to be a lie, broken for reasons totally out of their control (ever hear one of those?). So you should choose CoachAccountable (and any system, frankly) based solely on what it does TODAY, not what it might do next quarter.

The maturity of CoachAccountable doesn’t mean we’ve stopped listening to customers. We still add polish and new features often in response to the feedback we get. If you’re curious, we’ve written up a small percentage of such examples over the years, which you can find by searching "delightful collaboration" on the blog.

Version 2 was released in August, 2012.
Version 3 was released in November, 2017.
Version 4 was released in July, 2020.
Version 5 was released in August, 2023.

Everyone is able to flip the switch to migrate versions when they are ready, and are given a few years slack to get ready (there are still some folks on Version 4). Migrations have always been seamless, instantaneous, and reversible (no, seriously: try typing document.body.toggleClass('designer') in the browser console when logged in some time).

Between major versions, smaller upgrades (new minor features, UI tweaks, and bug fixes) are seamlessly released and deployed on a regular clip (commonly between 5 and 10 per month).

See Security details here. Top line: fully GDPR compliant with a rigorous Privacy Policy. Hosted in a SOC-2 certified environment. Thoroughly pen tested, highly effective Bug Bounty program.

We don't, for there is nothing to manage. While many product managers are tripping over themselves to stuff AI-enabled features into their products to catch the wave of sizzle, we think running sensitive coaching data through AI is ethically questionable and more importantly leads to shoddier experiences for coaching clients to boot (if you’ve never thought about it, this missive explains why). So CoachAccountable does not use nor facilitate putting customer data into AI in any way whatsoever.

Yes.

How migrating goes is important because no one wants to preside over a nightmare transition with everyone thinking moving was a dumb idea. Happily, we've got a guide for managing this and are happy to guide you through it.

In the Setting Up Like a Pro webinar, John walks you how to get everything ready to start inviting your clients to the platform in an afternoon, no joke. Now of course, that’s a starting point: fully functional, but fairly simple.

If you have legacy data to migrate in, that’ll take more time.
If you have content and templates to build within the platform, that’ll take more time.
If you have elaborate courses and other content that you wish to be ready, that’ll take more time.

Learning the ropes to do any of these things doesn’t take very long, we can walk you through it in real time on a screenshare. Actually building and designing these things takes time and effort proportional to how much you have.

A focused and dedicated champion on your side is typically able to get things all ready with 1-3 weeks of effort.

For a leg up on things, speed-wise and doing things in the very best way, working with one of the CA Experts is often a very good investment. And either way, a member of our team is always happy to spot check your work on the path to deployment and offer suggestions: no charge and easy to schedule.

Yes you can. Signing up for your own account takes about 2 minutes, requires no credit card, and allows you to try out EVERYTHING.